Work
PULP PANTRY
Pulp Pantry's focus is on creating vegetable-based, fiber-rich upgrades of junk food favorites like their line of Pulp Chips. I translated their brand into a new website and online storefront.
WEBSITE DESIGN, IN-STORE ASSETS, MARKETING MATERIALS
BRANDED NATIVE
Branded Native helps brands launch and scale native ads on YouTube and Podcasts. I lead their website re-design and art direction.
WEBSITE DESIGN, ART DIRECTION *3D Assets by Sam Lopez
LOISA
Loisa creates Latin-inspired seasonings, spices, and sauces. I re-designed their website, expanded their product packaging, and created branded merchandise.
WEBSITE DESIGN, PACKAGING, BRANDED MERCHANDISE
Services
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AKA my “day job.” I lead the Growth and Engagement product design team at Honey and PayPal Shopping. I’ve helped the Honey go from 3M users to 30M through product growth initiatives.
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I help small businesses create custom web experiences using their existing assets, or give them a refresh of their brand.
I can customize premium Squarespace templates to accomplish your goals and give you easy editing access in the future.
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Maybe you have just a logo, or you have an existing brand and you need additional assets like a set of icons, merchandise, icons, product packaging, etc.
I can create these additional assets to go with your existing brand. -
In addition to design, I provide clear art direction to other creatives (such as 3D artists, photographers, illustrators) to help accomplish the vision.
I ensure the brand consistency is maintained.